Entries for August, 2011

How to Make Social Networking Work For Your Business

Surely you have decided to join the social networking craze as well as you’ve seen its obvious popularity and benefits. And surely you have decided as well whether to just join several social networking sites or put more money into the effort by building your very own social networking business site. But surely you realize you are not alone in this endeavour. Lots of other businesses, even your competitions are into the craze as well so how would you manage to be successful in this area and make social networking work for you and your business? Let me share with you several ways – effective ways – to be successful with social networking.

One thing that will work is the cliche “Know your friends but know your enemies better” and in the business world, your enemies are your competitors. Thus, it is imperative that you know what your competitors are up to by researching about them. By doing so you will know what customers say about your competitors – whether good or bad – and use this information to your advantage. But don’t get too focused on your enemies. In the social networking business world, it is imperative that you mind your own business too by listening to what people are saying about you and your business. Listening here doesn’t end in just knowing issues about your business but also doing something about the things you know. It is important that you take every criticism seriously by investigating and analyzing every social media data that you’ve gathered.

What Social Networking Website Can do at Workplace

But what often doesn’t go well with employers is the how productive time spent on these networking sites really benefit work and business. Though not that positive note to begin understanding the utility of social networking in workplace, the myth popular is to understand basically to unwrap the goldmine of benefits underneath social networking can offer to businesses.

One of the directors of the proprietor company whom I met recently was all praise for one of his office staff who was helping his business reach out to more target groups and prospects than the company field force. That was amazing for me to understand how a request to the employee virtually helped many in the field force to trace prospective buyers and who were growing the list at an even pace more that his field force could bring to the door and securing business. What was remarkable was the staff bringing in more business just by being on the social networking website and promoting the company products as she continued to network and build social relations on the network.

That aroused my curiosity and made me think about the prevalent situation in our office. No personal computing! That was the watchword. Secure online conduct and with cookies installed in the computers you cannot even open a personal email inbox. All this to wean away from carrying out any kind of personal computing or personal internet surfing during the business hours and of course the convincing reason of secure computing pervading the company culture.

Remembering Rajiv Gandhi (Part 3 Of 4)

VO

In this set up of Panchayti Raj, every strata of society got equal opportunities. Today every level of society is a participant in the process of progress.

Today India has a strong standing in the field of Information Technology throughout the globe and the credit goes to Rajiv Gandhi

BYTE Rajiv Gandhi

“We need to ensure that newest of technology is utilized and used at the rural level. We need to befriend Science and technology to jump to higher notches.”

BYTE NarayanMoorti , founder , Infosys

“He raised the confidence of the nation.He emphasized on the role of technology, Information Technology in particular. I think he showed to the world that he had a dream, he ‘too had a dream’ as he said. We all got enthused by seeing a young, idealistic and dynamic person.Rajiv Gandhi was one of the two people whose death invoked great sentiments in me because he was Young, dynamic and he had a vision for India for the future. He was an extraordinary leader and I think we all are going to miss him.I wish he had lived longer”

BYTE PurushottamAgrawal

“The best part about Rajiv Gandhi’s vision was that he realized it very early that in the progress of India, Information Technology is going to play a decisive role. To realize this, to say this and to be joked about for this vision was only possible for him because he was apolitical by thoughts and so he could say what was right without being entangled by momentary politics.”

Features of a Good Social Networking Script

It is pretty obvious nowadays that social networking in business is the trend and that many companies are taking advantage of this fact by creating a social networking site of their own. Some companies take the easier route by purchasing a social networking script that they can just add on to their existing company website, tweak a little and then it’s good to go. It is not that easy though to choose a good script for this. There are lots of different companies that sell different scripts (some may even be the same) and sometimes it can be hard to choose which one will bring the best on to the company’s social networking endeavors.

Social networking scripts practically have the same function – that is to allow the company to create networking communities within his existing company website to drive traffic on to the site. Thus, in finding which script to choose, it all boils down to features. Some scripts incorporate various features and modules that would make social networking easier and simpler. Some can even help business owners go through the high demands of social networking without sweat. There are scripts too that allows the company to disable and enables certain features depending on the needs of each member of the community which makes social networking within the company’s site unique and refreshing.

How To Easily Start Your Own Social Networking Business

As a modern businessperson, surely you understand why it is very advantageous for you and your business to create a social networking website of your own. It is expected though that you think knowing it is much easier than doing it. But if you really want to take advantage of the current social technologies that could come easily and freely nowadays then you might as well join the social networking bandwagon and meet people (existing clients and prospect customers), make contacts, exchange ideas, interact, and much more – and do these all without even leaving your comfortable office chair or travel some place.

Either you engage someone else to create a social networking website for your company or you do it on your own, there’s one very important thing that should be considered – that your business’ social networking site must be constructed with the basic principle providing online means for existing and prospect customers alike to share and organize important online data not only for everybody in the community but of course for the growth of the business as well. Thus, it is important that whoever is building the social networking site knows that there are several wise decisions to be made so as to really build something that will cater to the needs of both your company and your customers.